IMPORTANCE OF LOGIC

A storyteller knows that emotions are the key to decision-making. Logic is highly overrated. Particularly in finance, too much of emphasis has been placed on the persuasive power of analysis and logic. We love to show charts, graphs, performance, and outlook and somehow feel these are the most persuasive tools for selling. Right now heart must be screaming, "OF COURSE". Logic does not change emotions - perceptions change emotions. This is the reason advertising agencies create perceptions and attach them to products. If you wear these shoes you are a champion, a winner. If you drink this soda you are a risk taker living on the edge. Drive this car and you are controlling your own destiny. Perceptions alter emotions. Decisions are based on which direction emotions are altered. Logic-based presentations based on fact and analysis put half the brain to sleep and provide negligible impact on emotions. The storyteller is in the business of creating positive perceptions. By reducing complex investment issues into simple, understandable, and metaphorical terms, you promote the relevant perception so that your clients can understand what they are buying. Storytelling is a neglected tool that can boost your business. Use it liberally without any qualms.

Name: Praful Patil Firm Name: PATIL INVESTMENTS Mobile: 9833473537 Email: praful@patilinvestments.co.in